Durex

“An initiative embracing dance to raise awareness of HIV and AIDS among young people. A key part of the Durex Network is working with like-minded organisations to raise awareness of the safer sex message. We are delighted that one of our first partnerships has been established with Dance4Life.”
Peter Roach, vice president of the Durex Network

Endemol

Endemol International has expanded into the largest independent Television producer in the world through acquisitions and start-up`s of TV production companies outside the Netherlands.
The company, with its head offices in the Netherlands, has subsidiaries and joint ventures in 22 countries, including the major European markets, the United States, Latin America, South Africa and Australia.

”Endemol South Africa produced the South African leg of dance4life 2004, and we are thrilled to be involved with a project of this magnitude, hopefully also in other countries. This project is undoubtedly the first of its kind in the world and along with our Dutch partners we are hoping to make it the most talked about event of 2006. The fight against HIV/AIDS in Africa is a matter close to our hearts and we believe that by using a medium as powerful as dance we will make a visible difference. Culturally dance has been used in Africa as a form of communication for thousands of years. In dance4life we will make this age-old tradition transcend continents in a multimedia dance marathon that will take the dance4life countries by storm.”

Harrie Linders, Managing Director, Endemol South Africa

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