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Durex |
“An initiative embracing dance to raise awareness of HIV and AIDS among young people. A key part of the Durex Network is working with like-minded organisations to raise awareness of the safer sex message. We are delighted that one of our first partnerships has been established with Dance4Life.”
Peter Roach, vice president of the Durex Network |
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Partners  Friends Amsterdam Partners
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Amsterdam Partners
‘I amsterdam’ was created as the city motto to help promote and improve the image of the Amsterdam Metropolitan Area on an international level. A single concept guides the raising of Amsterdam's profile: the city is renowned for its combination of creativity, innovation and commercial spirit. Amsterdam Partners was set up in 2004 as the platform for government, industry, and organisations with marketing and promotional objectives to carry out this mission.
I amsterdam is the motto for the city and people of Amsterdam. In expressing this motto we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city. Using I amsterdam, we can clearly and proudly show the benefits, opportunities and dimensions of excellence that make Amsterdam our city of choice.
www.iamsterdam.com: for the latest news and information about Amsterdam
Charles van Renesse, Amsterdam Partners’ managing director, says "dance4life is a great example of an Amsterdam ambassador. It is a unique philosophy combining creativity, innovation and commercial expertise to stop the spread of HIV/aids worldwide.”
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