“An initiative embracing dance to raise awareness of HIV and AIDS among young people. A key part of the Durex Network is working with like-minded organisations to raise awareness of the safer sex message. We are delighted that one of our first partnerships has been established with Dance4Life.” Peter Roach, vice president of the Durex Network
On World AIDS day, Armani Exchange will launch the Giorgio Armani designed limited edition dance4life t-shirt in all A|X stores in the US and online at armaniexchange.com. The dance4life t-shirt will retail for $32, with 100% of the profits from the sale of t-shirt supporting dance4life education initiatives.
Like Armani Exchange, the dance4life organisation uses the universal language of music and dance as well as youth icons to connect with young people across the globe. The launch of the dance4life t-shirt supports the A|X brand message of personal freedom and expression. Armani Exchange is proud to support dance4life, as they too strive to make a difference.
“As a dance4life ambassador I know how important it is that young people join the dance4life movement and halt the spread of HIV. I’m thrilled that Armani Exchange has supported us by donating over $40,000 from the sale of a dance4life t-shirt. Thanks to everyone who bought it and don’t forget to join us on facebook!” Fedde le Grand, dance4life ambassador.
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