Durex

“An initiative embracing dance to raise awareness of HIV and AIDS among young people. A key part of the Durex Network is working with like-minded organisations to raise awareness of the safer sex message. We are delighted that one of our first partnerships has been established with Dance4Life.”
Peter Roach, vice president of the Durex Network

Orangina

Orangina, the international softdrink brand with French origin, recognizes the responsibility to the 500 million people who enjoy Orangina and their communities in over 50 countries. HIV is a pandemic affecting all countries, and dance4life is empowering youth to create change in many of these communities to halt the spread of HIV and AIDS. They do this with a positive message, with a joie de vivre similar to Orangina’s – and with dance. Orangina is closely related to dance, which symbolises the unique shaking gesture of the product to mix the fruit pieces inside. Orangina's international campaign is centralised around dance, the language we all speak, and dance4life uses it to connect with and to unite youth from all over the world. Orangina will, amongst other things, develop a joined promotion with dance4life, support the partnership on their labels and will play an active role in the celebration in November.

“Why Orangina and dance4life? 2 like minded organisations, both using dance to bring people together.”
César Vargas Martin, Marketing Director Orangina Schweppes International

Watch the youtube video featuring the Orangina International dance finals and launch of the dance4life/Orangina partnership here!

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