Durex

“An initiative embracing dance to raise awareness of HIV and AIDS among young people. A key part of the Durex Network is working with like-minded organisations to raise awareness of the safer sex message. We are delighted that one of our first partnerships has been established with Dance4Life.”
Peter Roach, vice president of the Durex Network

Sensation

Sensation started as a one-off event in 2000 in the Amsterdam ArenA, but has grown to be a yearly phenomenon with editions in seventeen countries. Every time Sensation lives up to its name with themes that involve the audience with a white dress code. Sensation has won many awards such as best event of the year in Germany, Australia, Brazil and Denmark amongst others.

Sensation has announced an exclusive international partnership with dance4life under the motto Celebrate Life. dance4life leverages the emotional power of dance to inspire, educate and motivate youth to take action against HIV/AIDS and join the global youth movement. Celebrate Life is the theme of the new Sensation world tour which will kick off on 3rd July at the Amsterdam ArenA.

As part of the partnership Sensation is donating € 0.50 of every ticket to dance4life. Furthermore Sensation and dance4life are going to organise a unique action, whereby those attending Sensation will be inspired to come into action for dance4life and have the chance to win special prizes.

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