Dance4Life believes in the power of branding and marketing to connect with young people. Our ambassadors – singers, actors, DJs, dancers – play a vital in building this brand and spreading our message. Dance4Life ambassadors are positive role models for teenagers and influence their perceptions, behaviors, and attitudes. Their personal commitment and media presence are essential for our brand identity and help young people feel truly involved with Dance4Life. Please meet our ambassadors from around the world:
Cato van Ee
Hardwell is ambassador of dance4life since 2013. The 26 year old Robbert van de Corput, also known as Hardwell, was chosen number 1 DJ of the world by DJ Mag in 2013 and 2014.
“My motto is ‘if you can dream it, you can do it’. That’s what I also see in dance4life. In 10 years the initiative has grown into an international organization that has educated over 1,5 million young people. I’m really proud that I can contribute to this!”
Hardwell plays at several (fundraise) events of dance4life and makes a difference in a very special way: in collaboration with Alda Events, he donates 25 cents of every sold ticket of the I AM Hardwell tour worldwide (and 50 cents in The Netherlands) to the worldwide education projects of dance4life.
Watch Hardwell perform at DANCE4LIFE 10 YEARS:
A true celebrity in India, Bollywood dancer and choreographer Terence Lewis has supported dance4life since 2014. His media presence and community of fans – over 2 million followers on Facebook – are crucial for our efforts to reach as many young people as possible. Terence has starred in some big Bollywood films and musicals and was also responsible for the choreography of the award-winning Indian movie Lagaan: Once Upon a Time in India. He has been a jury member on a number of Indian televised talent competitions.
“I became very excited when I first experienced dance4life’s four step program. Like me, they really connect with young people by using the positive energy of dance. My philosophy is ‘ABCD’: ‘AnyBody Can Dance’. That is why I support dance4life’s program: it’s a great way to protect teenagers from HIV, sexual violence and gender discrimination”